Executive Council
Human Resources, Labour and Employment
November 5, 2009
Youth
Retention and Attraction Strategy Officially Launched
The Honourable Danny
Williams, Premier of Newfoundland and Labrador, today
officially launched Creating a Province of Choice: A
Youth Retention and Attraction Strategy for Newfoundland
and Labrador. The strategy was developed in
collaboration with youth with the intent of countering
the impacts of out-migration, strengthening the labour
market and supporting the economic development of the
province. The Premier was joined by the Honourable Susan
Sullivan, Minister of Human Resources, Labour and
Employment and the minister responsible for the
implementation of the Youth Retention and Attraction
Strategy.
�This strategy marks the
beginning of a new era of partnership with the young
people of this province, and reflects our shared
commitment to ensuring that Newfoundland and Labrador
continues to navigate its way towards prosperity and
self-reliance,� said Premier Williams. �With this
strategy in place, we are laying a cornerstone in the
foundation of our future success. I have always been a
strong advocate for meaningful engagement of our youth
and we have set out with them on this innovative
approach with sound policy directions that will guide
government. The young people of our province and our
many partners will continue to work together to position
Newfoundland and Labrador as a province of choice for
young people to live and work.�
The launch was broadcast
live over the Internet to an audience of thousands that
included students in classrooms throughout the province.
During his address, Premier Williams declared Minister
Sullivan as Minister Responsible for Youth Engagement as
part of the Provincial Government�s new commitment to
involving members of the next generation in areas of key
concern.
�I am so pleased that our
government recognizes and values our youth, and as a
reflection of that Premier Williams has created this new
role,� said Minister Sullivan. �I am excited to lead
this initiative on behalf of the Provincial Government.
Working with youth and benefiting from their fresh ideas
and perspectives is energizing, and it produces
innovative approaches to solving problems and building
on strengths. This new strategy is truly the product of
the ideas, skills and passion of our youth. Working
together, we will make Newfoundland and Labrador a
province of choice for young people.�
The strategy is the
result of more than a year of research and collaboration
between government, youth, nationally respected
socio-economic policy researchers, and leaders in the
business and labour communities. Part of this process
included 13 intensive, day-long deliberative dialogue
sessions with over 480 youth from across the province,
Alberta and Ontario. Through these sessions, the
Provincial Government learned that employment is the
number one priority for young people in considering
where to live and work. Second to employment among young
people�s priorities for retention and attraction, was
continued access to affordable, quality education.
Therefore, of the 41 strategy action items (listed in
the Backgrounder below), over half focus on these two
areas.
For example, young people
identified the need for better school-to-work
transitions, more work experience and easier access to
quality entry level jobs. The strategy contains a number
of responsive action items including expansion of the
existing Graduate Employment Program; expanding access
to existing internship opportunities and summer jobs; as
well as support of the Advancing Non-Profit and
Voluntary Investments in Learning (ANVIL) program. This
is an initiative that will help advance work-term
opportunities for co-operative education students while
providing support to non-profit and voluntary groups
that continue to invest in the social, cultural and
economic base of Newfoundland and Labrador.
With regard to education,
young people reported that the quality of education �
with more choices and a continued focus on our strong
and affordable education system � was a key factor in
keeping students and young families in the province to
learn, work and live. To this end, the strategy also
builds upon the accomplishments and directions set out
by the Skills Task Force to increase access to
employment opportunities and supports among apprentices.
This includes expanding the Government Apprenticeship
Hiring Program to allow for additional apprenticeship
placements within Provincial Government departments and
agencies and introducing a new wage subsidy program for
non EI-eligible apprentices.
�I am proud to have
contributed to a process that will help our province
become a more welcoming and adaptable place for my
generation, as well as future generations,� said Daniel
Smith, a member of the Youth Advisory Panel that guided
the development of the strategy. �Today�s launch is an
exciting starting point for the work that lies ahead,
and by working in continued partnership, I am confident
we will build a province that young people will always
want to call home.�
For more information
about Creating a Province of Choice: A Youth
Retention and Attraction Strategy for Newfoundland and
Labrador, please visit
www.youth.gov.nl.ca.
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Media contacts:
Elizabeth Matthews
Director of Communications
Office of the Premier
709-729-3960
elizabethmatthews@gov.nl.ca |
Andrea Nolan
Press Secretary
Office of the Premier
709-729-4304, 727-0991
andreanolan@gov.nl.ca
|
Jennifer Collingwood
Director of Communications
Department of Human Resources, Labour and
Employment
709-729-0753, 690-2498
jennifercollingwood@gov.nl.ca |
Daniel Smith
Chair
Canadian Federation of Students Newfoundland and
Labrador Office
709-737-3204
chair@cfs-nl.ca
|
BACKGROUNDER
Creating a Province of Choice: A Youth Retention and
Attraction Strategy
for Newfoundland and Labrador
The Youth Retention and
Attraction Strategy contains 41 initiatives with a
funding commitment of $15 million over the next three
years.
These initiatives fall
under eight key objectives: Promoting Newfoundland and
Labrador, Supporting Education, Enhancing Employment
Opportunities, Fostering a High Quality of Life,
Celebrating Culture and Diversity, Developing
Opportunities Specific to Labrador, Creating Incentives
to Stay and Return, and Engaging Youth. For details on
each initiative, visit
www.youth.gov.nl.ca.
DIRECTION 1: YOUTH
ENGAGEMENT
1. Installing the role of Minister Responsible for Youth
Engagement
2. Creating an Office for Youth Engagement
3. Creating an Youth Partnership Forum
4. Developing an Online Youth Portal
5. Using a �Youth Lens� for program and policy
development initiatives
6. Creating of a Youth Engagement Guide
7. Establishing grants for youth engagement and
leadership development
8. Supporting community organizations in developing
youth responsive strategic plans
9. Supporting youth participation on provincial/regional
advisory bodies and planning boards
10. Determining the feasibility of an Online Voter
Registry System
11. Supporting the implementation of the �Experiences�
program
DIRECTION 2:
POSITIONING AND PROMOTING NEWFOUNDLAND AND LABRADOR
12. Development of a marketing campaign to highlight the
opportunities and benefits of living and working in
Newfoundland and Labrador in partnership with business
and labour, and ensuring marketing activities for
employment and training supports and services include
youth as a target audience
DIRECTION 3: EDUCATION
13. Expand the Government Apprenticeship Hiring program
14. Expand wage subsidy program for non-EI eligible
apprentices and streamlining existing wage subsidy
programs
15. Increase awareness among employers of available
employment programs and facilitate timely access
16. Explore opportunities to increase apprenticeship
employment opportunities through measures such as the
inclusion of a requirement for contractors on
large-scale government construction contracts
17. Increase young people�s access to resources for
financial literacy and management (e.g. Financial
Planning Guide for Students and Youth (BEGIN) and
�Economics for Success� program)
DIRECTION 4:
EMPLOYMENT AND JOB CREATION
18. Staging an Annual Symposium on Youth Recruitment and
Retention
19. Expanding the Graduate Employment Program
20. Supporting the Advancing Non-Profit and Voluntary
Investments in Learning (ANVIL)
21. Expanding access to existing internship
opportunities and summer jobs
22. Initiating a feasibility paper on family-friendly
policy options for Newfoundland and Labrador
23. Expanding access to career information resources
24. Supporting the Public Service in examining best
practices for retention of young workers in the Public
Service
25. Supporting the Public Service and Office for Youth
Engagement in establishing a Provincial Government
Support Network for Young Employees
26. Expanding professional development opportunities for
participants in the Graduate Employment Program.
27. Supporting youth in accessing information and
resources to increase their awareness of workplace
safety issues (e.g. �Passport to Safety Program�)
28. Young Entrepreneurs and Innovators Program
29. Best practices manual for family-friendly workplace
practices
30. Entrepreneur Mentorship Program
31. A grant program for businesses to implement
innovative workplace skills development practices for
students
32. Introducing an Export Internship Program
33. Continuing to support the ongoing development of
entrepreneurial information resources and employer
recruitment and retention resources with a focus on
youth
DIRECTION 5: QUALITY
OF LIFE AND ACCESS TO REGIONAL SERVICES
34. Implementing a Youth Leadership Scholarship Program
focused on high school-aged students who have engaged in
meaningful leadership and citizenship volunteer
activities in the areas of healthy lifestyles,
recreation, health and wellness, and promoting healthy
living in their communities
DIRECTION 6: DIVERSITY
AND CULTURE
35. International Graduate Retention Incentive
36. Proclaim an Annual Multiculturalism and Diversity
Week
37. Work with Aboriginal communities and service
providers to better integrate and maximize provincial
employment and training supports and services for youth
DIRECTION 7: LABRADOR
38. Implementing Experience Labrador - Exchange Program
to provide opportunities for young people from Labrador
and the island portion of the province to learn about
each others cultures and lifestyles
DIRECTION 8:
INCENTIVES TO STAY OR RETURN
39. Examining feasible approaches to providing financial
or other incentives for staying or moving to
Newfoundland and Labrador
40. Developing a Youth Connections Webpage/Registry that
will allow youth and new graduates who move away to stay
in touch with what is happening here in the province.
41. Developing a web-based �Guide to Relocation� in
Newfoundland and Labrador
2009 11 05
10:05 a.m.
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