Innovation, Trade and Rural Development
January 25, 2008

DVD to Market Francophone and Acadian Communities

The F�deration des Francophones de Terre-Neuve et du Labrador (FFTNL) will receive $5,800 from the Provincial Government�s Regional/Sectoral Diversification Fund (RSDF) to produce a DVD to market the French and Acadian speaking communities on the Port au Port Peninsula, Labrador, and St. John�s.

"This is a unique tool for business attraction that will profile and market the social and economic accomplishments of the province�s French and Acadian communities," said the Honourable Trevor Taylor, Minister of Innovation, Trade and Rural Development.  "As a government we are pleased to support community groups market the province through such innovative applications as the DVD.  This initiative maintains the capacity to enhance the future development of business and cultural opportunities for these communities."

The project is a collaboration of the FFTNL, the Conseil scolaire francophone provincial (CSFP), and RD�E - the national francophone economic development network. The DVD will be distributed by the FFTNL and the CSFP to the francophone communities. The full DVD content will also be available on their web sites, www.francotnl.ca  and www.csfp.nf.ca .

"The DVD will be the only French DVD aimed at marketing the province to French-speaking audiences in Canada and Europe," said Jos�e Dalton, project director with the F�deration des Francophones de Terre-Neuve et du Labrador. "The project will increase educational opportunities at the primary and secondary level, enhance francophone tourism products, help communities to plan and implement programs that build on their French cultural heritage, and promote economic and employment development."

The total cost of the video will be $44,800. It is expected to be completed by March 31, 2008.

Founded in 1973, F�deration des Francophones de Terre-Neuve et du Labrador is a non-profit organization that promotes the local francophone and Acadian communities.  It is an umbrella agency representing four francophone organizations which work toward social and economic development within their own linguistic communities.

The RSDF is a $5 million fund of the Department of Innovation, Trade and Rural Development and a component of the province�s Comprehensive Regional Diversification Strategy. The fund provides non-repayable contributions to economic development agencies for initiatives that address regional and sectoral development and diversification.

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Media contacts:

Scott Barfoot
Director of Communications
Department of Innovation, Trade and Rural Development
709-729-4570, 690-6290
ScottBarfoot@gov.nl.ca
Jos�e Dalton
Project Director
F�deration des Francophones de
Terre-Neuve et du Labrador
709-726-5973
coord@rdeetnl.ca

2008 01 25                                                   10:15 a.m.

 


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