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Tourism, Culture and Recreation December 3, 2007
Newfoundland and Labrador Makes Lonely
Planet "Bluelist"
Newfoundland and Labrador has been named a top 30
travel destination for 2008 by Lonely Planet Publications, one of the
world�s most respected travel guidebook publishers. Each year, Lonely Planet releases a widely-read "Bluelist"
� a selection of the world�s newest travel trends, experiences, journeys
and unique destinations recommended by Lonely Planet authors, staff and
travellers. The Honourable Clyde Jackman, Minister of Tourism,
Culture and Recreation, said this kind of international recognition is a
clear indication that Newfoundland and Labrador is no longer the world�s
best-kept secret. "The international travel media now realizes that this
is a very special place and well worth the trek," Minister Jackman said.
"We expect this Lonely Planet designation, together with other
high-profile publicity within the past year, will continue to pique the
curiosity of travellers from all over the world." The minister noted a
"We expect this new level of interest is a result of our national award-winning marketing campaign, our increased efforts to showcase our province to the international travel media, and the fact that our tourism industry is providing the kind of travel experiences that people want," Minister Jackman said. Emily Wolman, commissioning editor of Lonely Planet Publications, nominated Newfoundland and Labrador for the "Bluelist" after what she describes as an "unforgettable" trip to the province in 2006. "From the places to the people to the food to the fauna, Newfoundland and Labrador is a unique and stunning destination," Ms. Wolman said. "It is a classic Lonely Planet destination: off the beaten track, rugged, remote, romantic, historic, stunningly gorgeous; rich in Celtic traditions and First Nations culture; ideal for all travellers, from soft and hard-adventure seekers, road-trippers, wildlife-watchers and iceberg-seekers." The Provincial Government has committed to investing an additional $1 million in tourism marketing in 2008, effectively doubling the budget to $12 million in the past five years. Since 2003, non-resident visitation to Newfoundland and Labrador has increased, on average, by three per cent each year � or 15 per cent overall. The tourism industry contributes approximately $365 million annually to the provincial economy. -30- Media contact: 2007 12 03 10:45 a.m. |
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