Tourism, Culture and Recreation
March 7, 2007

Province Promoting Winter Tourism at Home

This winter there�s No Place Like Home, as more and more Newfoundlanders and Labradorians are coming to realize.

�Winter is a great season of excitement, adventure and romance, and our No Place Like Home campaign is designed to remind us of the tourism opportunities we have right here,� said the Honourable Tom Hedderson, Minister of Tourism, Culture and Recreation, who officially launched the campaign at My Newfoundland Adventures in Steady Brook today. �We are certainly getting a �traditional� winter this season, and I encourage everyone to seek out and visit our excellent tourism operators across the province to take advantage of a variety of packages that range from an extreme high-energy winter adventure to a quiet romantic winter getaway.�

As part of the No Place Like Home campaign, households throughout Newfoundland and Labrador are receiving a brochure styled as a series of eye-catching postcards and value coupons for winter getaway packages. Radio ads have already begun to encourage listeners to take part in a winter adventure by going to the Web site www.NoPlaceLikeHome.Travel which also features getaway packages.

Hospitality Newfoundland and Labrador (HNL) applauds the province�s winter tourism campaign. �We are delighted that industry and government are working together to encourage people to enjoy the many winter activities that our beautiful province has to offer,� said HNL President Bruce Sparkes. �As an avid snowmobiler, I can attest to the quality, beauty and brilliance of winter in Newfoundland and Labrador and encourage everyone to experience the season for themselves.�

�While we encourage our own citizens to take advantage of the great opportunities we have for travel and adventure, Newfoundland and Labrador is enjoying strong growth in the tourism sector,� said Minister Hedderson. �We have every expectation that this growth will continue thanks to ongoing innovative efforts and the Provincial Government�s investment of more than $30 million to market and support the industry in the past three years. In 2006 we had nearly 500,000 non-resident visitors to the province, an increase of just over five per cent from the previous year and their expenditures have increased by more than eight per cent to $365 million over the same period.�

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Media contact:
John Tompkins
Director of Communications
Department of Tourism, Culture and Recreation
709-729-0928, 728-7762
jtompkins@gov.nl.ca

2007 03 07                                     10:30 a.m.


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