Tourism, Culture and Recreation
March 7, 2007
Province Promoting Winter Tourism at Home
This winter there�s No Place Like Home,
as more and more Newfoundlanders and Labradorians are coming to realize.
�Winter is a great season of excitement, adventure and romance, and our
No Place Like Home campaign is designed to remind us of the
tourism opportunities we have right here,� said the Honourable Tom
Hedderson, Minister of Tourism, Culture and Recreation, who officially
launched the campaign at My Newfoundland Adventures in Steady Brook
today. �We are certainly getting a �traditional� winter this season, and
I encourage everyone to seek out and visit our excellent tourism
operators across the province to take advantage of a variety of packages
that range from an extreme high-energy winter adventure to a quiet
romantic winter getaway.�
As part of the No Place Like Home campaign, households throughout
Newfoundland and Labrador are receiving a brochure styled as a series of
eye-catching postcards and value coupons for winter getaway packages.
Radio ads have already begun to encourage listeners to take part in a
winter adventure by going to the Web site
www.NoPlaceLikeHome.Travel
which also features getaway packages.
Hospitality Newfoundland and Labrador (HNL) applauds the province�s
winter tourism campaign. �We are delighted that industry and government
are working together to encourage people to enjoy the many winter
activities that our beautiful province has to offer,� said HNL President
Bruce Sparkes. �As an avid snowmobiler, I can attest to the quality,
beauty and brilliance of winter in Newfoundland and Labrador and
encourage everyone to experience the season for themselves.�
�While we encourage our own citizens to take advantage of the great
opportunities we have for travel and adventure, Newfoundland and
Labrador is enjoying strong growth in the tourism sector,� said Minister
Hedderson. �We have every expectation that this growth will continue
thanks to ongoing innovative efforts and the Provincial Government�s
investment of more than $30 million to market and support the industry
in the past three years. In 2006 we had nearly 500,000 non-resident
visitors to the province, an increase of just over five per cent from
the previous year and their expenditures have increased by more than
eight per cent to $365 million over the same period.�
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Media contact:
John Tompkins
Director of Communications
Department of Tourism, Culture and Recreation
709-729-0928, 728-7762
jtompkins@gov.nl.ca
2007 03 07
10:30 a.m. |