NLIS 3
July 26, 2006
(Tourism, Culture and Recreation)
Government pleased with
renewal of tourism partnership
Tom Hedderson, Minister of Tourism,
Culture and Recreation, is pleased with Prime Minister Stephen Harper�s
announcement made today for the renewal of funding for the Atlantic
Canada Tourism Partnership (ACTP) for a three-year period.
�The Atlantic Canada Tourism Partnership has allowed Newfoundland and
Labrador to strengthen its tourism marketing efforts in the United
States, Europe and Japan,� said Minister Hedderson. �These efforts
continue to help build tourism within the province and deliver solid
economic returns for Newfoundland and Labrador.�
Founded in 1991 and renewed on consecutive three-year terms, ACTP is a
joint partnership of the Atlantic Canada Opportunities Agency (ACOA),
the four Atlantic Provinces and their provincial tourism associations.
ACTP seeks to market Atlantic Canada as a tourism destination for
foreign visitors, focusing on the tourism marketing of the Atlantic
region in international markets.
�The current ACTP agreement has improved the industry�s ability to reach
and penetrate markets with greater impacts, resulting in increased
tourism-related visits and revenues from export markets,� said Nick
McGrath, President of Hospitality Newfoundland and Labrador. �We look
forward to the benefits the new agreement will bring to our operators in
Newfoundland and Labrador and to our local economy.�
Over the next three years, the ACTP will invest $19.95 million to
support the implementation of research-driven, integrated consumer and
trade marketing campaigns designed to attract more visitors to Atlantic
Canada from key markets in the United States and overseas.
Media contact: Susanne Hiller, Communications, (709) 729-0928, 728-7762,
susannehiller@gov.nl.ca
2006 07 26
4:10 p.m. |