NOTE TO EDITORS: Minister launches new ad campaign; speaks at tourism convention

The Department of Tourism, Culture and Recreation will be hosting the official launch of its innovative 2006 television ad campaign during the annual Hospitality Newfoundland and Labrador Convention and Trade Show taking place February 9-12 in Gander.

This exciting launch event will take place at the Arts and Culture Centre theatre in Gander at 7:30 p.m., Thursday, February 9.

"As Newfoundlanders and Labradorians, we have all experienced the irresistible pull of this province," said Minister Tom Hedderson. "These breathtaking ads are designed to make outsiders want to travel here and feel it for themselves."

Minister Hedderson will explain the concepts behind the new marketing campaign during his keynote address the following day (February 10) at the HNL luncheon, taking place at the Hotel Gander at 12:30 p.m. The minister will also discuss provincial tourism performance for 2005 and the outlook for 2006.

Media wishing to attend the events are asked to contact Susanne Hiller at (709) 729-0928.

Media contact: Susanne Hiller, Communications, (709) 729-0928, 728-7762

2006 02 08                                    11:20 a.m.