NLIS 2
November 24, 2005
(Innovation, Trade and Rural Development)
 

Labrador Preserves lands distribution agreements on Team Canada Atlantic Mission

The third time's the charm for Labrador Preserves of Forteau, which on its third trip to Chicago, landed two distribution agreements for its products. The company secured the deals while participating on a Team Canada Atlantic (TCA) trade mission to Chicago, Illinois from October 2-6, 2005.

�Labrador Preserves has a product that can compete against the best in the world,� said Larry Stephan, marketing director for exports for Labrador Preserves. �On our previous two visits to Chicago, we made contact with potential partners and cultivated those relationships. Now, on our third trip to the area, we have made our relationships official. Our persistence has paid off and we are thrilled with the result.�

Labrador Preserves signed an import distribution agreement with DPI Midwest, one of the largest importer distributors in the US. DPI Midwest will distribute Labrador Preserves through catalogue and retail channels. This company specializes in organic foods, a distinction that will be beneficial in the marketing and sale of Labrador Preserves� products. DPI Midwest�s largest client is Whole Foods Market, the world�s largest retailer of natural and organic foods, with 176 stores in North America and the United Kingdom. The connection to Whole Foods Market, through DPI Midwest, will allow Labrador Preserves to make significant inroads in the major US retail market.

Labrador Preserves also secured an agreement with Chicago Importing � a large importer of Scandinavian foods to the US. Chicago Importing will distribute Labrador Preserves� product under their �Lars Own� private label and will target specialty food niche markets and catalogue and retail channels.

�Our recent TCA trade mission to Chicago provided a number of opportunities for the participating companies from Atlantic Canada to establish valuable international contacts,� said Joseph McGuire, Minister of the Atlantic Canada Opportunities Agency (ACOA). �Labrador Preserves capitalized on those opportunities. The company should be commended for their hard work and diligence.�

�Identifying export opportunities is important to the growth of our companies, and the experience of Labrador Preserves is a good example of the benefits of participating in Team Canada Atlantic trade missions,� said Kathy Dunderdale, Minister of the provincial Department of Innovation, Trade and Rural Development. �I congratulate Labrador Preserves on its achievement and anticipate it will have continued success in the market.�

Labrador Preserves� gourmet spreads and syrups are made from exotic, wild, hand-picked berries called cloudberries (bakeapples) and lingonberries (partridgeberries) that can only be found in northern climate regions such as Scandinavia and Newfoundland and Labrador.

Media contact:

Larry Stephan
Marketing Consultant
Labrador Preserves
Forteau, NL
(709) 786-4551

Val�rie Poulin
Director of Communications
Office of Joseph McGuire
Minister of the Atlantic Canada Opportunities Agency
(613) 941-7241

Tracy Kenney
Senior Communications Officer
Atlantic Canada Opportunities Agency
(506) 851-2639

Lynn Evans
Director of Communications
Innovation, Trade and Rural Development
Government of Newfoundland and Labrador
(709) 729-4570

2005 11 24                          9:30 a.m.


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