NLIS 3
September 21, 2005
(Human Resources, Labour and Employment)
 

Government partners with foundation to give kids a �jumpstart�

Joan Burke, Minister of Human Resources, Labour and Employment, was joined today by Gordon Cressy, president of the Canadian Tire Foundation for Families, at Stephenville Middle School to announce a government grant of $225,000 to the Canadian Tire JumpStart Program.

�Government has made a commitment to the health and well-being of our children, especially in rural areas where programs and services are sometimes limited,� said Minister Burke. �Children should not feel excluded because of circumstances that are beyond their control, like financial pressures on the family. Today, we are announcing a creative approach that ensures a greater number of children in low-income families can participate in activities and programs, increasing their sense of belonging in their communities.�

Canadian Tire JumpStart is a community-based program from the Canadian Tire Foundation for Families. National in scope, but local in focus, the program partners with community leaders and government to provide children and youth from low-income families the opportunity to participate in sports and recreational activities.

�The Canadian Tire JumpStart Program rallies together community leaders and government officials to help provide a solution to an issue that is increasingly becoming one of national concern - the issue of physical inactivity of children,� said Gordon Cressy, President, Canadian Tire Foundation for Families. �We are thrilled to have the support of the Government of Newfoundland and Labrador as it will enable us to give approximately 1,000 kids in financial need the chance to play.�

Canadian Tire Jumpstart is delivered through local community chapters along with community partners. The chapters identify children in need in the community and provide funds to cover the cost of registration in sports and recreation activities. Consideration is also given to funding equipment and transportation costs.

Currently there are nine JumpStart chapters across the island where Canadian Tire stores are located. While there is not a Canadian Tire Store in Labrador, a 10th chapter has been established there and is led by a number of recreation directors.

These chapters ensure children throughout a region have access to recreational and extra-curricular activities. For example, the Humber-Barbe Chapter serves the Corner Brook, Bay of Islands and Humber Valley area as well as communities on the Northern Peninsula. Residents of these communities can request support from the program by contacting a Humber Barbe Chapter member.

Core chapter members in Newfoundland and Labrador include representatives from the Boys and Girls Clubs, YW/YMCAs, Parks and Recreation, Big Brothers/Big Sisters, along with other groups unique to a community, such as Grand Falls Youth 2000 Centre.

However, other sport and recreation programs can also receive assistance. Chapter members are encouraged to search outside their own organization to ensure the program reaches out to as many children as possible.

�This is a great initiative and we commend government for creating this partnership�, said Sean McKenna, president of the Newfoundland and Labrador Parks and Recreation Association. �Since Canadian Tire JumpStart covers all administration costs, this is a great way to ensure all government funding will go directly to children and youth.�

Government�s grant is provided through the Department of Human Resources, Labour and Employment�s Youth Services Grants and Subsidies Division. The funding will dramatically increase the number of children and youth in Newfoundland and Labrador who will benefit from the program. With government support, the foundation will almost double the number of young people it serves.

�This government holds the well-being of our young population as a priority�, said Minister Burke. �We decided to support this program since it reaches children across the province, not just in more urban sectors. This latest initiative furthers our mandate to address the overall needs of children and youth living in low income families. Participating in sports and recreation increases a child�s chance for success in life.�

For more information on Canadian Tire JumpStart visit: //www.canadiantire.ca/jumpstart/

Media contact:
  Jacquelyn Howard, Communications, (709) 729-4062, 689-2624
  Lisa Gibson, Canadian Tire, (416) 544-7655, lgibson@cantire.com

2005 09 21                          10:45 a.m.


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