NLIS 4
November 25, 2003
(Industry, Trade and Rural Development)

 

Funding announced for ECMA 2004 International Program

Gerry Byrne, Minister of State for the Atlantic Canada Opportunities Agency (ACOA), and Kathy Dunderdale, Minister of Industry, Trade and Rural Development for Newfoundland and Labrador, today announced funding for the International Program for the 2004 East Coast Music Awards (ECMAs), which will be held in St. John�s, Newfoundland and Labrador, between February 12-15, 2004.

This program is designed to recruit music industry buyers and educators from the United States and Europe to the 2004 event to view the talent that Atlantic Canada has to offer.

An international focus gives the members of the East Coast Music Association an opportunity to learn more about international business relations, forming new contacts and working within international markets. The 2003 ECMAs in Halifax, Nova Scotia proved to be the largest event to date with over 2,400 delegates. Thirty-five international delegates and seven consulate officers participated in the 2003 International Program, 22 more delegates than in the previous years.

"The music industry is increasingly becoming an integral part of the Atlantic economy," said Minister Byrne. "Our region boasts numerous international calibre performers and the ECMAs provide an ideal forum to promote them. The Atlantic Canada economy continues to benefit as we export more of our cultural products and services to the world."

This Atlantic Canadian event has grown from a one-day event in a modest Halifax venue to a four-day international gathering, with an annual budget exceeding $1.4 million. It has become the premier event of its kind in Atlantic Canada and one of the top music industry events on the continent. This event now attracts industry professionals, talent buyers, media and record label representatives.

"Newfoundland and Labrador is an export-based economy and the potential offered by cultural exports is tremendous. The International Program for the 2004 ECMAs in St. John�s will provide significant international exposure and export opportunities for our music industry," said Minister Dunderdale. "We have a multitude of talented musicians in this province who will capture the attention of international music industry professionals during the ECMAs, creating new opportunities to expand their markets."

The East Coast Music Association markets Atlantic Canadian music to the world. Artists like Natalie McMaster, Sloan, Great Big Sea, Julian Austin and Sarah MacLachlan enjoy thriving careers that were launched and/or boosted by the ECMAs. Since 1994, the event has showcased Atlantic Canadian music to millions of record buyers through a nationally award-winning broadcast on CBC television.

"The International Program has become an important part of the ECMAs, since it enables us to expand the reach of the talented artists we have in Atlantic Canada," said Steve Horne, executive director, East Coast Music Association. "Through this program, our region has new tools to help us access the many export opportunities available around the world."

The International Program at the 2004 ECMAs is made possible with a $21,571 contribution from the Canada/Atlantic Provinces COOPERATION Agreement on International Business Development (IBDA). The IBDA is designed to increase exporting in Atlantic Canada by funding projects that help small- and medium-sized companies explore, enter and succeed in international markets.

First signed in May 1994, the $13-million agreement involves the four Atlantic Canadian provincial governments and three federal departments - the Atlantic Canada Opportunities Agency (ACOA), Industry Canada and the Department of Foreign Affairs and International Trade. ACOA provides 70 per cent of the funding while the provincial governments provide the remaining 30 per cent.

For more information:

Canada/Atlantic Provinces COOPERATION Agreement on International Business Development www.acoa.gc.ca/ibda

ECMA 2004: www.ecma.ca

Media contact:

Rachel Patenaude
Office of the Minister of State for ACOA
(613) 941-7241

Tracy Kenney
Public Relations Specialist
Industry, Trade and Rural Development
(709) 729-2257

Shauna MacNeil
Atlantic Canada Opportunities Agency
(506) 851-6403

Robin Bartlett
Marketing and Communications Co-ordinator
East Coast Music Association
(709) 576-8131

2003 11 25                                        3:55 p.m.


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