July 15, 1997
Cabot 500 "Be Our Guest" Winners Return Home
Among those cheering the Matthew's arrival at Stephenville on July 20 will be the Witty family of Edmonton, Alberta, thanks to the Cabot 500 "Be Our Guest" marketing campaign.
Mrs. Witty, the former Juanita Russell of Stephenville, was one of the winners in the Cabot 500 "Be Our Guest" campaign, which took place during the spring and summer of 1995. The campaign was used to develop a database for direct marketing of the Cabot celebrations.
"I can't wait to get home and take part in all the celebrations," Mrs. Witty said when contacted about her prize. "It sounds like it will be the greatest year ever in Newfoundland."
Mrs. Witty will be returning home with her husband and two children on July 19. As part of the prize, they will spend a week at the Stephenville Holiday Inn, and have a week's car rental.
They will also be spending some time with relatives, especially Mrs. Witty's sister, Mrs. Tony Menchenton, who submitted her name to the contest.
In the "Be Our Guest" campaign, residents of Newfoundland and Labrador were encouraged to send in names of relatives and friends living outside the province which would form part of the database for a direct marketing campaign for the Cabot celebrations. From the names collected, five people won a round trip for four to Newfoundland and Labrador, a week's hotel accommodations, and a week's car rental.
Other winners include Brian Lambe of Dartmouth, N.S.; David Butler of Oshawa, Ontario; Howard Lawlor of Edmonton, and Bernie Hutchinson of Harlow, England. Of those submitting names, one person, Mrs. Donna Morash of Goulds, won a trip for two to Bristol, England.
Contact: Doug Burgess, Manager of Communications, Cabot 500, (709) 729-4247.